Estée Lauder has announced the appointment of a new Chief Technology Officer. The global beauty giant has named Bharat Srinivas as the new CTO, who will oversee the company’s technology strategy and digital transformation efforts.
Srinivas brings with him a wealth of experience in the technology sector, previously holding leadership roles at companies such as Microsoft, Amazon, and most recently, American Express. He is known for his expertise in data analytics, artificial intelligence, cloud computing, and cybersecurity.
In his new role at Estée Lauder, Srinivas will be responsible for driving innovation and implementing cutting-edge technologies to enhance the company’s digital capabilities and improve the customer experience. He will also focus on building a stronger technology team and fostering a culture of innovation within the organization.
Estée Lauder has been increasing its investment in technology and digital initiatives in recent years, as the beauty industry continues to evolve and adapt to changing consumer preferences. The company has made significant strides in e-commerce, personalized marketing, and virtual try-on tools, and Srinivas’s appointment is expected to further accelerate these efforts.
“We are excited to welcome Bharat to the Estée Lauder team as our new Chief Technology Officer,” said Fabrizio Freda, President and CEO of Estée Lauder Companies. “His extensive experience and passion for innovation make him the ideal leader to drive our technology strategy forward and help us to continue delivering best-in-class beauty products and experiences to our customers.”
Srinivas’s appointment comes at a crucial time for Estée Lauder, as the company looks to strengthen its digital presence and stay ahead of the competition in the rapidly evolving beauty industry. His expertise and leadership are expected to play a key role in shaping the company’s technology roadmap and driving its digital transformation efforts.
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