The Goodyear Tire & Rubber Company has won the prestigious Environmental Achievement of the Year – Tire Design award at the 2025 Tire Technology International Awards for Innovation and Excellence for its ElectricDrive Sustainable-Material (EDS) tire. The award was presented at the Tire Technology Expo in Hannover, Germany. The EDS tire, unveiled at the China International Import Expo, is a major step in Goodyear’s goal to develop the industry’s first 100% sustainable-material tire by 2030. With over 70% sustainable materials, the EDS tire is designed for electric vehicles, offering superior wet braking, handling, lower rolling resistance, and reduced noise.
Nathaniel Madarang, Goodyear Asia Pacific President, expressed his excitement about winning the award and highlighted Goodyear’s commitment to introducing a 100% sustainable-material tire by 2030. The EDS tire is a part of Goodyear’s Better Future framework, which integrates corporate responsibility into the company culture, focusing on Sustainable Sourcing, Responsible Operations, Advanced Mobility, and Inspiring Culture.
Goodyear, known as one of the world’s largest tire companies, employs around 68,000 people and manufactures its products in 53 facilities across 20 countries. The company’s Innovation Centers in Ohio and Luxembourg aim to develop cutting-edge products and services to set the industry standard for technology and performance. For more information about Goodyear and its products, visit www.goodyear.com/corporate.
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