During the Covid pandemic, many people picked up new habits and hobbies. Radhika Sonawane of Pune started paying attention to the birds visiting her home while working from home as a finance professional. She began creating resting places, swings, and food containers for the birds, eventually attracting a variety of parrots, bulbuls, sparrows, and squirrels to her home. Over time, she became an environmental entrepreneur, founding an online business portal called “Bird Duniya” selling birdhouses, feeders, and related items. She has also gained a following on Instagram as a “Bird Whisperer,” sharing pictures of the birds visiting her home and providing tips for bird lovers. Radhika’s story showcases how a simple habit during the difficult times of the pandemic can lead to a successful entrepreneurial venture and a thriving community of bird lovers.
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