The Duchess of Sussex, Meghan Markle, has announced the rebranding of her cooking and lifestyle brand to As Ever. In an Instagram video, Meghan revealed that the new brand will focus on food, gardening, entertaining, and thoughtful living, promising there will be jam. The brand’s website features a photo of Meghan with her daughter Princess Lilibet, and the logo includes a palm tree and hummingbirds, a favorite of Prince Harry.
Meghan’s entrepreneurial venture seems inspired by Martha Stewart and popular mom bloggers, as she aims to embrace the joys of home life in Montecito, California. The announcement comes as Meghan and Prince Harry continue to distance themselves from the British royal family, pursuing their own business ventures.
The new chapter for Meghan reflects her interests and passions, creatively weaving together various aspects of her life. As Ever will likely cater to fans of Meghan’s lifestyle and cooking, offering a glimpse into her everyday routines and activities. The brand’s launch signifies Meghan’s commitment to finding joy in the simple moments of life and sharing that with her audience.
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