Super Bowl Sunday is set to feature a lineup of glitzy, celebrity-filled ads, with more than 10 commercials costing advertisers $8 million each. The ads will cover a range of topics including artificial intelligence, smart glasses, pizza rolls, and more. Many advertisers have already released teasers and full ads ahead of game day, with some ads facing scrutiny for inaccuracies.
Notable ads include Google’s Gemini ad, Salesforce’s Agentforce ad featuring Matthew McConaughey, Meta’s Ray-Ban smart glasses ad with Chris Pratt and others, and Booking.com’s ad featuring the Muppets. Other ads feature Snoop Dogg and Tom Brady, Willem Dafoe and Catherine O’Hara, and David Beckham and Matt Damon.
Budweiser’s ad follows a Clydesdale foal on a journey, while Bud Light, Coors Light, Stella Artois, Little Caesars, Totino’s Pizza Rolls, and other brands feature humorous and entertaining commercials. There are also ads from Doritos, Pringles, Häagen-Dazs, Coffee mate, Uber Eats, Instacart, HexClad Cookware, Hims & Hers, Dove, and Novartis.
Some ads tackle serious issues, such as Dove’s focus on body image and Hims & Hers addressing the American obesity epidemic. Sens. Dick Durbin and Roger Marshall expressed concerns over Hims & Hers’ ad for omitting safety information. Fanduel’s ad features Eli and Peyton Manning in a field goal showdown. Overall, the ads are expected to be entertaining, thought-provoking, and memorable during one of the most-watched television events of the year.
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