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All U.S. Quiksilver, Billabong, and Volcom stores to shut down.


Liberated Brands, the operator of Quiksilver, Billabong, and Volcom stores in the U.S., has filed for bankruptcy, leading to the closure of over 100 stores that sell apparel for skaters, surfers, and snowboarders. The company cited a volatile global economy, rising cost of living, and inflationary pressures as reasons for the bankruptcy filing. CEO Todd Hymel mentioned a rapid rise in interest rates, inflation, supply chain delays, and shifting consumer preferences as factors leading to a decline in customer demand and profitability. During the Covid-19 pandemic, the brands experienced a boom in business, but as the pandemic ended and interest rates and inflation increased, customer demand weakened. The shift towards online shopping also impacted the profitability of the brick-and-mortar stores. Despite the closures, parent company Authentic Brands Group has stated that the brands will transition to another operator in the future. Fans of the labels can be assured that the iconic brands will continue to be available in some form.

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www.nbcnews.com

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