Orangetheory Fitness studios have announced a partnership with Molekule, a leading air purification technology company, to enhance select locations with medical-grade air purifiers. The move comes as Orangetheory appoints a new brand president and embarks on a refreshed brand strategy. The decision to incorporate Molekule’s FDA-cleared PECO-HEPA technology reflects a commitment to providing the highest standards of wellness and safety in their studios.
The collaboration will see Orangetheory Fitness studios equipped with Molekule Air Pro and Air Mini+ purifiers, designed to purify large areas and shared spaces, respectively. Both companies believe that this partnership will enhance the workout experience and contribute to the overall well-being of everyone who frequents these spaces. Molekule’s CEO, Jason DiBona, expressed excitement about bringing their advanced air purification technology into fitness studios, aligning with their vision to improve indoor air quality wherever people live, work, and now, work out.
The decision to incorporate Molekule’s technology may particularly resonate with Gen Z and millennials, who prioritize health-supporting environments and holistic wellness practices. This partnership represents a significant step in Molekule’s mission to change the world from the indoors out and further solidifies Orangetheory’s commitment to innovation and safety in their fitness studios. With the implementation of Molekule’s air purifiers, Orangetheory hopes to provide a cleaner and healthier environment for all their members.
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