The feud between rappers Drake and Kendrick Lamar has now moved to the court of law, with Drake alleging in a court filing that Universal Music Group conspired to artificially inflate Lamar’s hit song “Not Like Us” on Spotify using bots, payola, and other tactics. Drake claimed that UMG engaged in deceptive practices to boost the popularity of the song, causing economic harm to him as the owner of his entire catalog. He also filed a separate petition in Texas alleging a payola scheme with iHeartRadio to promote the song. UMG denied the allegations, stating that they employ ethical marketing practices and that fans choose the music they want to hear. Spotify declined to comment on the issue. The court filings outlined the alleged schemes used by UMG to inflate the popularity of the song and accused the company of violating the RICO Act and engaging in deceptive business practices. Social media reactions to the news were mixed, with some supporting Drake’s actions and others criticizing him for resorting to legal action instead of facing the feud head-on.
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Drake accuses UMG of boosting Kendrick Lamar’s Spotify streams for ‘Not Like Us’
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