IATA’s 2024 Global Passenger Survey revealed that travelers prioritize convenience and speed, embracing biometric identification and digital solutions to streamline their travel experience. Passengers are increasingly interested in completing travel processes before reaching the airport, with a focus on planning, booking, and payment convenience.
Major findings from the survey include passengers preferring proximity to the airport, speed, and best ticket prices when selecting their departure airport. They are also turning to online and mobile platforms for booking, with a preference for digital wallets and credit/debit card payments. Biometric identification is gaining popularity, with 46% of travelers already using it for airport processes.
IATA’s Modern Airline Retailing initiative is helping airlines deliver greater customer centricity, while the One ID initiative is responding to passenger desires for faster and hassle-free processes at the airport. Younger generations are particularly proactive in using technology to enhance their travel experience, with a focus on digital wallets and biometric solutions.
Regional trends show that African passengers prioritize convenience, Asia-Pacific travelers are price-conscious and tech-savvy, Europeans are more cautious about digital solutions, Middle East passengers prioritize airport facilities, North Americans prefer debit/credit card payments, and Latin America/Caribbean passengers value payment flexibility.
Overall, the survey highlights the increasing importance of technology in improving the travel experience, with a focus on convenience, speed, and security. Airlines and airports are adapting to these preferences to deliver a more seamless and efficient travel experience for passengers.
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