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DNC’s New Ad Campaign on Lifestyle Publications and Streaming Platforms Encourages Voters to Visit I Will Vote


The Democratic National Committee (DNC) has announced a seven-figure paid media campaign targeting key demographics in battleground states and districts in the final week of the election. The ‘I Will Vote’ campaign will include ads in lifestyle publications, audio ads on streaming services, and digital ads in high-traffic locations like nail salons and transit centers.

The goal of the campaign is to mobilize voters and emphasize the importance of every single vote in rejecting “MAGA extremism” and electing Democrats up and down the ballot. The ads will be tailored to reach diverse readerships across age and racial demographics, with messaging focused on issues such as affordable housing, student loan relief, and reproductive freedom.

The DNC’s ‘I Will Vote’ campaign will direct voters to a website with complete and accurate information on polling places and voter education. This campaign follows previous ad buys targeted at specific voter groups, such as Native American, LGBTQ+, AANHPI, Haitian, and Latino voters, as well as initiatives aimed at youth, women, college campus, and union members.

The digital ads for the campaign will appear in almost 50 lifestyle publications, including popular magazines like Vogue, Teen Vogue, GQ, and Good Housekeeping. The ads will encourage voters to make a plan to vote and elect Democrats who prioritize issues that affect everyday Americans.

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Photo credit bluevirginia.us

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