Online, the trend of “Gay Halloween” has taken off before the actual holiday, with people sharing niche costumes inspired by pop culture. The “I hate Gay Halloween” meme has gained popularity as a joke about the obscure and unique queer costumes that are showcased. While some posts claim to “hate” these costumes, many are actually shared by the costume-wearers themselves. The trend of niche costumes is part of a larger discussion online about whether Halloween has become more about clout and online moments than traditional spooky themes. Many costumes this year were inspired by viral moments, movies, music videos, and memes. Some popular choices included references to the films “We Live in Time” and “The Substance,” as well as music by Chappell Roan and Charli XCX. Classic memes like D.W. from “Arthur” also made appearances. Despite the debate over the direction of Halloween, the “I hate Gay Halloween” trend embraces the online culture surrounding the holiday. With Halloween approaching, more costume photos are expected to flood the internet in the coming days.
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‘I can’t stand the gay Halloween meme that’s blowing up on social media’
