BetMGM is looking to capitalize on new technology and the excitement surrounding football to spark a resurgence in their business. With live in-game betting becoming increasingly popular, the company believes that offering customers the ability to place bets during games will attract a new audience and boost engagement. Additionally, BetMGM’s Chief Revenue Officer, Matt Prevost, highlights the importance of fantasy football in driving interest and engagement, as well as the potential for growth through partnerships with media outlets.
By leveraging innovative technology and partnerships, BetMGM aims to differentiate itself in the competitive sports betting market. The company has already seen success with its mobile app, which allows users to place bets and engage with a variety of content all in one place. This convenience factor appeals to today’s tech-savvy consumers and sets BetMGM apart from other sports betting platforms.
Football season presents a major opportunity for BetMGM, as the sport already has a huge fan base and a devoted following. The company plans to expand its offerings and promotions during football season to attract new customers and retain existing ones. By focusing on the intersection of technology, football, and consumer engagement, BetMGM is positioned for growth and success in the rapidly evolving sports betting industry.
Overall, BetMGM is betting on the power of new technology and the enduring popularity of football to drive a resurgence in their business. With a strategic focus on innovative partnerships, mobile technology, and the excitement of football season, BetMGM is poised to capture a larger share of the sports betting market and establish itself as a leader in the industry.
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