In the lead up to the November election, Vice President Kamala Harris’ campaign is planning to intensify attacks on former President Donald Trump in order to sway undecided voters their way. This shift towards a more negative campaign strategy is driven by internal data indicating that stronger messaging against Trump could help persuade some voters to support Harris. While the campaign has focused on defining Harris and explaining her policies, they believe that highlighting Trump’s past actions and rhetoric could help tip the scales in their favor. The campaign plans to launch new ads and use harsher language on the trail to draw contrasts with Trump.
Despite concerns that going negative could backfire, Harris campaign officials are confident that they can both promote Harris and criticize Trump effectively. They believe that emphasizing Trump’s vulnerabilities and contrasting him with Harris is crucial in the final stretch of the campaign. The goal is to crystallize the choice for voters and persuade them to support Harris. The campaign will also tie Trump to the Project 2025 conservative policy blueprint, which is deeply unpopular according to public polling.
Critics, including Trump campaign spokesperson Karoline Leavitt, have accused the Harris campaign of desperation and believe that going negative on Trump could be ineffective. However, Harris campaign co-chair Cedric Richmond is not concerned about potential backlash and is confident that Harris can still focus on her plans while criticizing Trump. The campaign hopes that by highlighting Trump’s record and rhetoric, they can finally gain traction with undecided voters and secure a victory in the upcoming election.
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