The Spanish American Merchants Association (SAMA) in New Haven, Connecticut, is dedicated to helping businesses in the area thrive by providing resources and support. Small business specialist Clodomiro Falcon emphasized the importance of educating business owners on legal requirements, permits, licenses, and business plans. SAMA ensures that bilingual employees are available to assist all community members.
With the Hispanic/Latino population making up 30% of New Haven, SAMA plays a crucial role in supporting immigrant-owned businesses. Fabian Durango, owner of Durango Insurance and Financial Services, credits SAMA for helping him navigate the legal requirements and resources necessary to start his business. As an immigrant, Durango’s success story inspires his employees and others in the community to pursue their entrepreneurial dreams.
Central Connecticut State University recently hosted a salsa dance event to celebrate Hispanic Heritage Month, shining a spotlight on the vibrant culture and contributions of the Hispanic community in the area. The efforts of SAMA and other organizations serve to uplift and empower businesses, fostering a sense of community and economic growth in New Haven. Businesses like Durango Insurance and Financial Services stand as a testament to the positive impact of organizations like SAMA in supporting small businesses and driving economic development in the local area.
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