Detroit-based Atwater Brewery, known for its craft beers and iconic Detroit-themed branding, has been acquired by Tenth and Blake Beer Company, a subsidiary of brewing giant Molson Coors. The sale marks a major shift in ownership for the beloved brewery, which was founded in 1997 and has since grown to become a staple of the Detroit beer scene.
Tenth and Blake Beer Company, described as a “lifestyle consumer goods” brand, is known for its portfolio of craft beers and ciders, including popular brands like Blue Moon and Leinenkugel’s. While the acquisition has raised some concerns among Atwater Brewery fans about potential changes to the brand and its offerings, Tenth and Blake Beer Company has reassured customers that they are committed to maintaining the brewery’s unique identity and continuing to produce its signature beers.
In a statement announcing the acquisition, Atwater Brewery founder Mark Rieth expressed his excitement about joining forces with Tenth and Blake Beer Company and the opportunities it presents for the brewery to expand its reach and grow its business. The sale of Atwater Brewery to a larger corporation like Molson Coors reflects a broader trend in the craft beer industry, as small, independent breweries seek investment and support from larger companies to compete in an increasingly saturated market.
Despite the change in ownership, Atwater Brewery remains committed to its roots in Detroit and its dedication to producing high-quality, locally brewed beers. The acquisition by Tenth and Blake Beer Company is expected to provide Atwater Brewery with the resources and expertise needed to continue growing and evolving in the competitive craft beer market. Fans of Atwater Brewery can look forward to enjoying their favorite beers for years to come, as the brewery remains an integral part of the Detroit beer community.
Source
Photo credit news.google.com
