Canadian indie band Crack Cloud’s bandleader Zach Choy stands out in today’s music scene for his witty and rhythmically sharp lyrics that are a departure from the typical cliches found in pop music. The band, known for their maximalist garage rock sound with a variety of instruments like synths, saxophones, and strings, has a history of lineup changes, but Choy remains at its core as a drummer-singer with a past of addiction.
Their latest album, The Medium, explores the shallow world of pop and rock music, criticizing their lyricism while also questioning the commercialization of punk. Choy’s lyrics cleverly comment on humankind’s arrogance and the exploitation of artists by the music industry. Despite his jaded outlook, Choy’s music still manages to convey a message, addressing themes like art, family, and our purpose on this planet.
Choy’s knack for crafting rhythmic and insightful lyrics sets Crack Cloud apart from other bands in the indie music scene, making them a refreshing and thought-provoking listen. The band’s unique sound and Choy’s captivating storytelling make The Medium a grand album that delves into the complexities of life and the human experience. With its blend of humor, satire, and introspection, Crack Cloud’s latest release is sure to resonate with listeners looking for music that goes beyond the surface level.
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